FHI HEAT’s Platform SE Wins Glam.com’s Beauty Awards 2008 For “Hair Tools: Readers’ Choice” Category

FHI Heat, Inc. the hair industry’s leading innovator in ceramic, tourmaline and Nano-Fuzeion technologies, proudly announces that the FHI Heat Platform SE styling iron has won Glam.com’s Beauty Awards 2008 in the category of “Hair Tools: Readers’ Choice” (see link http://beauty.glam.com/photos/features/beauty_awards_2008_winners/beauty_awards_2008_hair_tools/).

“This prestigious recognition from the online community is really rewarding as it shows that global consumers are beginning to recognize the high quality of the FHI Heat products, so I want to thank Glam.com and its numerous readers for voting in these 2008 Awards,” states David Kim, CEO of FHI Heat. “FHI Heat’s Platform SE is our best selling product because it delivers the most advanced features and benefits at its price, is able to style all types of hair without causing damage, and offers a luxurious glide and snag-free experience, and leaving hair glossy, shiny and smooth – every time.”

In 2008, FHI Heat garnered three other prestigious awards, including Allure’s 2008 “Best of Beauty” award (Sept.) for the Runway styling iron, American Salon’s “Professional’s Choice” award (July) for the Platform SE iron and InStyle magazine’s “Best Beauty Buys” award (April) for the Runway iron. Earlier this year, FHI Heat launched an exciting new brand identity campaign spanning all aspects of the company’s branding themed around Hollywood, the Music industry, and high Fashion. And in March, FHI Heat also launched a newly designed website (www.fhiheat.com) which allows consumers and professional stylists easy access to FHI Heat’s products and information, as well as allow industry professionals to sign up for stylist and salon membership.

The Platform SE ceramic tourmaline styling iron features snag-proof corners and easy-glide plates that offer greater durability, scratch resistance, and increased smoothness. The PTFC heating system allows the irons to heat to an impressive 450 degrees and recover lost heat effectively so that the iron remains very hot even when applied to damp hair, and the temperature stays constant. It also features the largest quantity of crushed tourmaline crystals which results in the highest negative ion count; and it employs proprietary Nano-Fuzeion technology, which is a unique combination of Nano-Titanium, Nano-Titanium Oxide and Nano-Silver particles. Together, the triple function of the Nano-Fuzeion™ technology removes bacteria, toxins and static, producing superior conditioning and shine, while providing unmatched health and purification benefits for the hair. Other features include: ultra-rapid heating; curling hair, enabled by the beveled edges of the ceramic plates; protecting color and retarding color fading; sealing the cuticle to lock in moisture and repel humidity, which helps eliminate frizz; and maximum shine and conditioning. Also, the high heat sets coifs for longer periods of time.

The new technologically advanced FHI Heat products are available at fine hair salons and professional beauty retailers nationwide, via toll-free number at 877.FHI.HEAT (877.344.4328) and online at www.fhiheat.com. Products offered by FHI Heat include blow dryers, styling irons, curling irons, heat razors, heat-activated conditioners, styling clips, carbon combs, brushes and a chemical straightening system. For more information, please call 877.FHI.HEAT or visit the website www.fhiheat.com