Explainer videos are short, precise, and informative videos used to describe a specific business’s product or service. These videos talk about a business from a marketing perspective, making them effective in concisely introducing products. These videos are mostly posted on landing pages, a business website’s home page, or other prominent websites.
Different approaches of explainer videos
There are several creative ways that quality video production companies use while making explainer videos. These are the elements that make the videos successful. They include
Voiceovers
Voice Overs are a great way of bringing your video to life. They are particularly useful for telling a story about how your brand came to be or how the products work. A professional voiceover created byย realistic tts softwareย for your video can help emphasize your product’s key features while the viewer watches.
Live-action
An explainer video with live action entails peoples, actors, and non-actors explaining a product. For example, people from your business can be asked to give an overview of your business’s different features and components and why customers should choose the business over other competitors. The hierarchy of the company can also be introduced in the video.
The use of live-action is a great way to humanize a business brand while at the same time aligning it with the products offered.
Animation
According to Spiel, animation is one of the most popular style choice for explainer videos. One way production companies use this route is by creating videos that show and highlight the experiences people have when using a product. Animated conversions can also come in handy. The point of it all is to put the point across in the most exciting way possible.
What are the benefits of having explainer videos for your business?
Back in the past, explainer videos were not the most popular methods of marketing. However, as time goes by, the importance of these videos has proven to be long-lasting. Did you know that more than 90% of people watch these videos specifically to learn more about the product discussed? The benefits that come with these visual representations are many. Below are some of them.
Explainer videos will increase your conversion rates
According to recent surveys, more than 85% of customers are more likely to want your product after seeing the accompanying video. With explainer videos, you are also able to keep a tally of the number of visitors you receive and how many of them can become potential customers. Explainer videos are a great way to track the customers’ favorite products and services that potential customers want. This can be easily decoded from the number of views each video gets.
It is an excellent way to clarify the aim of the products and services
Yes, writing product descriptions has been with us for ages. However, using text might have a disadvantage on your product since people can interpret your description differently. However, with explainers, such doubts are taken away and the guessing game crushed. The video will vividly explain your products and services’ primary functions, the main objective of it being in the market, and other important information about it. It is also more accessible for people to understand a product when someone is explaining it.
Your website will rank better on Google search.
Just like you would expect, bland websites perform poorly on these Google rankings. Statistics have proven that websites brimming with landing pages, block posts, and few images do not do well. This only means that these businesses will be less exposed to the market and block out customers who want to know about a product in seconds. However, it will only take a customer less than a minute to have the general overview of a product with explainer videos, getting the attention instantly. Your business will also be ranking higher in the search ranks, gaining you more exposure.
The traffic to your website will be increased.
A good explainer video will capture the customer’s attention in a flash. People will want to know more about your businesses and the products you offer. As your video gains more popularity and you get more YouTube views, the number of people who visit your website will also be increasing. Several people among them will find your product meaningful and buy.
It is a better way of reaching leads and creating more interest in your brand.
Many businesses have been relying on written mediums and social signals to make themselves known to the public. However, videos have risen in popularity, becoming most people’s favorite. More than 65% of internet users watch online videos. Additionally, more than half of the world’s population will watch a video every year.
Ease in sharing
Explainer videos do not just have to flock to your website. It is easier to share videos compared to URLs and massive texts. To reach a larger audience, you can look for other avenues to post and market your product. You can utilize free host sites such as YouTube and still get large viewership. However, with platforms such as YouTube, you will have to incorporate extra tricks such as keywords to access your video easily.
Why are these videos superior to other marketing methods?
- Explainer videos are concise. They deliver volumes of information within a short period.
- They can be used to illustrate a problem and its solution.
- There is room for creativity while making these videos. Production can accommodate jokes, music, and other delights.
- Videos can be used anywhere.
- You will not only be reaching a new audience, but you will also be maintaining established customers.
- It is an excellent way to prove your business’s worth. The video can include visualized statistics, testimonials, and past business successes.
Conclusion
At the moment, video marketing is a huge trend. Users engage better with video content compared to other forms. However, for your video to effectively serve its purpose, you have to get the best production company to do the job for you.
