We love to let you ladies know about how we can get in involved, even in small ways. Wellp, here is another great way to spread and raise awareness for Breast Cancer research! In honor of Breast Cancer Awareness Month, Dannon is launching ‘Cups of Hope’ on specially-marked Activia, Dannon Oikos, Light & Fit and Dannon Brand products to raise money for the National Breast Cancer Foundation (NBCF), one of the leading breast cancer organizations in the US, which provides early detection and ongoing care for women in the U.S.
For Breast Cancer Awareness 2011, Dannon will donate all the proceeds of the Cups of Hope promotion to the NBCF, which provides Help for Today…Hope for Tomorrow® through its National Mammography Program, Early Detection Plan®, Beyond The Shock®, MyNBCF online social community and innovative breast cancer educational and research programs.
Now through December 31, 2011, Dannon will make at least a 10 cent donation to the NBCF when you buy specially-marked Activia, Dannon Oikos, Light & Fit or Dannon Brand products and enter the code from the package on cupsofhope.com. Activia Selects and Dannon Oikos will make an additional donation of 10 cents per entry, totaling 20 cents. Each package contains a code that can be entered on the website, https://www.cupsofhope.com to make the donation.
Dannon will make a total donation to the NBCF of up to $1.5 million, with a minimum donation of $500,000, including retailer-specific programs.
About the National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, Beyond The Shock®, MyNBCF online social community, and innovative breast cancer educational and research programs. For more information about NBCF, visit https://www.nbcf.org.
