The biggest complaint I hear from women is that they don’t like wearing “fashionable” clothes because it’s uncomfortable. Seriously ladies, this is the lamest excuse ever. There are so many brands that make stylish clothing that doesn’t make you feel like you’re wearing a straight-jacket. One brand is ZACHOS, a new brand of modern sleepwear for women that’s meant to be worn inside and outside of the bedroom.
ZACHOS offers contemporary, feminine styles in rich, solid colors that are complementary to women of all ages, shapes, and sizes. Made in the U.S.A. from high-quality, eco-friendly tencel fabric, these clothes are so comfy, you won’t have to take them off to go to bed at night.
Lynn & Brittany Zachos, the mother-daughter design duo behind ZACHOS, had a vision to defy the categorization of sleepwear and instead offer high-quality clothing that’s versatile enough in the designs and the soft fabric to be worn for any occasion. Aside from the versatility of the brand, another beneficial feature is the Zshaper, built-in soft bra cups in all ZACHOS tops and dresses meant to maximize the convenience of each garment. The Zshaper naturally cradles a woman’s curves to ensure a comfortable night of sleep, while sufficient coverage eliminates the need for a standard bra during the day.
The flexibility of ZACHOS makes the lifestyle apparel brand a leading choice in today’s economy because it allows women to be fashionable without breaking the bank. “The cost of sleepwear, office attire, casualwear, and even bras adds up,” says Lynn. “With ZACHOS, women don’t have to sacrifice one for the other. Our clothes are appropriate for any social environment, and our Zshaper provides the coverage of a bra without the discomfort of wearing one. ”
Market research that was performed for ZACHOS shows that 100% of women ages 20-60 feel that ZACHOS is a necessity for ALL women. The collection includes a moderate range of women’s tops, bottoms, and dresses with plans to introduce more styles and a men’s line in 2010. Available exclusively at www.zachosfashions.com, prices range from $60 (Pocket Short) to $110 (Lace Cami). ZACHOS’ mix-and-match styles can be worn together for a laid back look or paired with items such as jeans, slacks, sandals, and heels. From sleeping and lounging, to the office and yoga class, to traveling and going out, ZACHOS is for the woman on-the-go, even if the only place she’s going is to bed.