My daughter is a big fan of TOMS Shoes and she recently turned me on to this wonderful footwear. Comfortable, practical and stylish, TOMS Shoes come in a variety of styles and colors, but what really makes them special is TOMS One for One Movement. TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what TOMS is all about. The TOMS mission transforms its customers into benefactors, which allows TOMS to grow a truly sustainable business rather than depending on fundraising for support.
Giving is Catching on…
The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Ralph Lauren sold co-branded Polo Rugby TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element Shoes as well as a One for One skateboard. With every skateboard purchased, one will be given to a child at the Indigo Skate Camp in Durban, South Africa. It is TOMS’ hope that as our One for One movement continues to grow, more and more companies will look to incorporate giving into what they do.
The TOMS Story…
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no Shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of Shoes purchased with a pair of new Shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of Shoes made possible by TOMS customers.
As of September 2010, TOMS has given over one million pairs of new-shoes to children in need through Giving Partners around the world.
TOMS has some fabulous new styles for the holidays. Grab a pair of TOMS Shoe for a loved on today!
