BLUETTE® Laundry Bluing is a product that can be traced back more than a hundred years. It functions as a laundry whitener because a trace of blue in the wash will enhance white and light-colored articles, making them appear whiter and brighter. It works because of an optical illusion called irradiation.
When we view an area that has both light and dark objects, the fluids in our eyes are not perfectly clear and light scatters while passing to the retina at the rear of the eye (this is where the eye detects light). As a result, bright light, or light areas, spill over onto dark areas of the image that is on the retina. Thus a light region will appear slightly larger than a dark region of equal size.
This explains why dark clothing, especially black, makes a person appear more slender than if they were wearing light or white clothing of the same design!
BLUETTE® provides whiter whites and brighter colors.
BLUETTE® is safe and gentle even on delicate fabrics and may be used for machine or hand washing.
BLUETTE® slows the premature graying and yellowing of clothes as they get older.
It costs $12 for 12 pints
Call: 800-338-2329 to order