I don’t know about the rest of you wives out there, but I have (on several occasions) had to pry hole-ridden dress socks from my husband’s mighty kung foo grip. The excuses are always “ but these are my favorite!” or “I haven’t had the chance to go out and buy new ones!”. No matter how much time is available in the day, sometimes it slips his mind that it’s time to get new socks (which he hates going out to buy).
Well a new company called Blacksocks offers “sockscriptions”, a way to always ensure he has a nice pair of fine quality socks at hand.
The story of this company is quite innovative:
After graduating from college with a marketing degree, BLACKSOCKS co-founder Samy Liechti began his career at an advertising agency. One afternoon, he was invited to go to dinner with Japanese business executives that same evening. He ran home to put on proper business attire and grabbed two black socks (or so he thought) from his sock drawer. Feeling good about his career, his corporate attire and the opportunity to have dinner with important clients, Samy was ready to impress his bosses, peers and Japanese colleagues.
A Japanese Custom: Remove Your Shoes
After a successful business dinner, the party was moved to a Japanese tea house, where it is customary to remove your shoes. Samy looked down and a feeling of dread and doom enveloped him. The two socks did not match. Worse yet, Samy’s big toe was sticking out of the faded fabric. There was a large hole in the right sock. He spent the rest of the evening sitting cross-legged, attempting to hide his foot. So much for business etiquette. In the eyes of his bosses and Japanese clients, his status declined – to the bottom of the sock pile. He was just a young, inexperienced executive, with no real style.
As the conversation continued, Samy could only think of one thing. Why wasn’t my sock drawer stocked with matching socks? How did this happen? As the evening progressed, he became more obsessed with this major humiliation. Then he thought of the solution.
I for one was impressed with the quality of the socks. My husband tends to be pretty rough on his socks, wearing them on our hardwood floors, chasing after the cat in them, etc. He usually has holes in them by the next week. After two weeks of multiple washes and wears, the socks hold up the same as the first day he got them. No holes, no extra stretching, no thinning!! I’m impressed with the fabric quality and recommend them to anyone who’s husband is rough on his dress socks.
The featured product for this review was provided to me, at no cost, for the sole purpose of product testing. All Opinions expressed are my own and are not influenced in any way. I am not receiving monetary compensation for this review.