First there was JewelMint.com, then came StyleMint.com, and today BeautyMint.com launched its new site. The new site offers personalized skin care products, developed in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy.
According to the BeautyMint website, Jessica’s life in the public eye has inspired a philosophy about beauty that celebrates every person’s unique qualities. Jessica’s BeautyMint collaboration with Nerida Joy brings this philosophy to skin care. Though Jessica has access to the world’s best skin care products and treatments, she believes that expensive doesn’t always mean effective. In BeautyMint, she discovered the value of personalized skin care that matches targeted solutions with specific skin issues and goals. Now, she wants to share her discovery with you.
From what I can tell, after answering a series of questions about your skin a personalized collection of cleaners, toners and moisturizers is compiled for you. The monthly subscription allows for automatic refills of your particular skin care products.
I guess I was expecting (dare I say hoping for…?) something more along the lines of Birchbox.com, where each month a tasty selection of beauty products in trial sizes arrives in a nice little box ready to be sampled and hopefully ordered in their retail size containers. BeautyMint, on it’s first day at least, seems a bit like a dressed up ProActiv Solutions. Where is the fun? Where is the glitz? Maybe I should be more generous, but at first blush, I can’t say I’m really excited about this site – unlike JewelMint.com and StyleMint.com which have my undivided attention.
I guess we’ll have to wait for Rachel Bilson’s site ShoeMint.com launching later in November…