The global e-commerce cosmetics industry has changed dramatically in the last decade thanks to the rise of social media and the demand for online beauty retailers.
Consumers are buying beauty products online at a rapid pace, with an annual sales growth of 11.5 percent in the US alone. On and offline, skincare remains the top beauty category globally, with a 36.4 percent market share, while China dominates the entire beauty e-commerce market, taking in an 18.1 percent share of all online cosmetics sales worldwide. As the international cosmetics opportunity continues to outstrip domestic demand, selling online in international markets has never been more attractive.
However, selling beauty products online is not the same as selling apparel, so retailers need to consider issues such as the threat of counterfeits and the need to protect the brand experience across borders. The emergence of the cross-border, direct-to-consumer model has addressed many of these challenges, allowing brands to guarantee the integrity and quality of the brand experience.
Below we will discuss selling beauty products online.
Making Up Your Makeup Business
You have a great advantage as a beauty or cosmetic business as an ecommerce website. When you sell beauty products from home via Shopify or another e-store solution, the products you offer are, for most people, an everyday part of life. This means you have to do less convincing that your product is a need versus a luxury.
Yes, beauty and cosmetic products serve every day needs like washing your face, shaving your legs, and putting on your makeup. But, the majority of beauty and cosmetic sales are motivated by the emotional needs of your customers. We have a common bond as humans. We all want to feel desired, cherished, and valued. And cosmetics are one avenue for people take to make themselves attractive to others.
One of the most important ways to increase online sales for beauty products online is having a quality, well-architected e-commerce website targeted towards a beauty-fascinated audience. Beauty consumers are used to quality and a certain status quo when it comes to website design. The beauty industry is a very visually-driven market. The shopping pages must be well designed and the checkout process should be user-friendly to maximize the efficiency of e-commerce markets. You can address these challenges by using the Shopify website builder that simplifies the process for you.
To increase market share, beauty brands can utilize the services of affiliate programs and solutions to increase online sales through affiliates. What does this mean? Affiliate programs allow brands to create accounts and harness interested individuals to resell their products for profit sharing. There is usually a set percentage that affiliates get when reselling the brandโs products. This allows brands to add basically sales people at no additional cost or minimal cost for opening up the affiliate account.
Ways To Sell Beauty Products Online
There are several methods that can be utilized for selling beauty products online. Beauty brands should add multiple sales channels for best results. Brands that are not sure how to go about it or have uncertainty can always work with experts and professionals. Urban Decay has had no issues gaining a cult-following for their brand!
Social media can be a fast method to gain exposure and potential sales. People are already spending hours on social media daily. Social media such as Facebook also allow brands to target very specific demographics and potential consumers. Similarly, you can use platforms like Instagram, Pinterest or YouTube to share makeup tutorials with your audience. This helps engage existing customers looking to use your products as well as newcomers who stumble upon your brand via these tutorials.
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