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The Fashionable Housewife

The Fashionable Housewife

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How To Become an Entrepreneur in At-Home Skincare Products

Modified on March 24, 2021 at 5:41 PM

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Maintaining healthy and radiant skin is a goal that many people have. For this reason, the skincare market is constantly growing and evolving. People often visit dermatologists for various skincare services, but especially on the non-prescription side of this healthcare space, entrepreneurs are meeting consumer demand with new and innovative products of all kinds. If jumping into this market space is something that appeals to you, here are a few things to consider.

Differentiate Yourself

There is no shortage of products already existing in the at-home skincare realm. Unless you are developing completely new technology, you will be competing with other products that might be pretty similar to yours. It’s important to find the best way to help your products stand out. It might be something as simple as using organic ingredients. Maybe you create creams and lotions with unique scents. Of course, if you have medical expertise, such as entrepreneur Dr Jason Emer, use that to give credibility to your product line.

Starting your skincare product development here can help you focus all of the other steps of the process on the unique aspects of your product throughout development. From packaging to scents to the marketing copy, you’ll be working with your exact product in mind every step of the way.

Find a Problem to Solve

Caring for the skin at home can involve several different types of products, each one with a different purpose. No matter what area of at-home skin healthcare you’re building a business in, you aren’t really going to be selling a product to your customers. You’re selling them a solution to their specific skin problems, from fine lines and wrinkles to stretch marks.

Do look at current market trends, but also know that you can create a successful business around any area of healthcare. You might also consider developing complementary skincare products that can help a consumer solve more than one problem, all with one product line. 

Evaluate the Market

Being able to care for one’s skin at home is great for the convenience factor. It is also typically quite a bit cheaper than having procedures done in your doctor’s office.

Consider microneedling — a procedure in which tiny needles are rolled over the skin. Until recently this was only available at a dermatologist’s office, and could easily cost more than $200 per visit. Home versions of microneedling rollers were developed. These rollers can be purchased for as little as $10, making home microneedling a very attractive proposition.

No matter the skincare product or proceadure, though, there is typically a wide range in consumer pricing. Take a look at the current market for the type of product you’d like to make. What is the price range for products that are available right now? What differentiates the higher-priced products from those that cost less? Think about where you’d like your product to fit into the pricing spectrum and use that to help develop an appropriate product.

Do look at current market trends, but also know that you can create a successful business around any area of healthcare. Fusion Accountants supports beauty businesses with specialist accountancy advice.

Find a Partner

Most healthcare entrepreneurs will find that they need to partner with one or more people to get to a finished, sellable product. Finding the right people is an important part of the development process. Chances are that you’re going to need someone else to manufacture your products unless you intend to build a manufacturing facility as part of your business. If you can find a manufacturing partner who can make your skincare products to your standards, and can also help you secure any FDA or other product testing or certification that you’ll need, you’ll have a much easier path to your final product.

If your product requires creating a formulation that you do not have the expertise for, you’ll also need to find a lab to partner with for the chemistry side of development.

Determine Your Sales Channels

Will you be personally selling your own products on a custom-branded website? Or are you looking to get your products into big-name retailers across the country? If you don’t have a marketing background, this may be another area that you’d want to partner up. Consider who your target audience is so that you can determine the best way to sell to that demographic. If you’ll be doing your own selling online, be sure to leave plenty of time for the development of a robust website and marketing funnel. And it’s never too early to start building your email list of potential customers.

Your brand may also benefit from social networking. Maintaining one or more social networking accounts can allow you to develop relationships with your customers by providing them with helpful and possibly entertaining content. Don’t forget, also, that word of mouth is typically the best advertising money can’t buy.

When you’re ready to develop skincare products in the skincare and healthcare field, do your research and determine where you’ll best fit in this business. Your company can thrive in this ever-growing market.

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Posted By The Fashionable Housewife
on January 28, 2021 at 6:25 PM
Filed Under: Beauty, Face, Health & Fitness, Skin Care
Tagged With: healthcare, healthcare products, Skin Care, skin care products, Skincare, skincare products

About The Fashionable Housewife

Sarah-Jean Ballard is the Editor in Chief of The Fashionable Housewife blog and Founder of Fashionable Media. Married to a sexy Molecular Biologist, housewife, mom to 5, homeschooler, Certified Personal Nutritionist and entrepreneur who's mission is to help moms just like you look and feel GREAT! Other interests include dancing, yoga, positive intactivism, natural birth and breastfeeding support, babywearing, paleo & gluten-free cooking, and promoting an overall healthy lifestyle to all.

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The Fashionable Housewife is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for blogs and websites to earn advertising fees by advertising and linking to Amazon.com. We also participate in various other affiliate programs, and we sometimes get a commission on purchases made through our links. There is no extra cost to you! For more info, please see our Disclosure & Privacy Policy.

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I miss summer already 😭 Take me back to a bett I miss summer already 😭

Take me back to a better place 👉🏻 summer time at @storylandnh !! 🥳🥳🥳🥳

Can’t wait to go again next year! 🙌🏻✨🤸🏻‍♀️

#summertime #familytime #familyadventures #motherhoodunplugged #childhoodunplugged
What they remember about their childhood is in you What they remember about their childhood is in your hands 🫶🏻

#motherhood #motherhoodrising #motherhoodunplugged #motherhoodthroughinstagram #motherhoodintheraw
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. 🥳

Can’t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. 🤯 Seems like yesterday he was in his walker on this back deck and it looked a lot better 😂

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! 💪🏻🎉

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. 😱 My first born son turned 13 years old today. 😱

Somebody hold me. 😭

I asked him if he could stay 12 for one more year but he didn’t like that idea. 😒 Was worth a shot, right? 

Scroll for the outtakes 😂😂😂

This kid blows me away daily and makes me so proud to be his mom. I don’t have enough words to describe how much I love this child. 😭

Drop a comment and wish this boy a happy birthday! 🎉🎂 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. 🏋🏼‍♀️🥵

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.😱

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. 🌱 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and you’re probably scrambling to get all the things done on your bucket list. But don’t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! ☀️ 🏖️ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Don’t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If you’re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! 🐠 🐟 🦀 

COMMENT and tell me which part your kiddos would like the best! 👇🏻

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
Don’t be fooled. You don’t need the perfect br Don’t be fooled. You don’t need the perfect branch to hang a swing in your yard. All you need is a tree and Slackers Build A Branch!

I got mine from @bolderplay! 🥳

Would this product solve a common problem for you too?! Comment and let me know! 👇🏻

Motherhood is hard. Sometimes cool products make it easier! 💁🏼‍♀️

#motherhoodunplugged #motherhoodrising #momlifebelike #motherhoodthroughinstagram #motherhoodjourney
You’re so exhausted you feel like you’re gonna You’re so exhausted you feel like you’re gonna die, but then…
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#momhumor #honestmom #parentinghumor #motherhoodunplugged #motherhoodjourney #motherhoodrising

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I miss summer already 😭 Take me back to a bett I miss summer already 😭

Take me back to a better place 👉🏻 summer time at @storylandnh !! 🥳🥳🥳🥳

Can’t wait to go again next year! 🙌🏻✨🤸🏻‍♀️

#summertime #familytime #familyadventures #motherhoodunplugged #childhoodunplugged
What they remember about their childhood is in you What they remember about their childhood is in your hands 🫶🏻

#motherhood #motherhoodrising #motherhoodunplugged #motherhoodthroughinstagram #motherhoodintheraw
This is what our homeschool looks like sometimes. This is what our homeschool looks like sometimes. 🥳

Can’t believe my oldest son is 13 and outside helping dad do home projects like building a new deck. 🤯 Seems like yesterday he was in his walker on this back deck and it looked a lot better 😂

Thankful that @homedepot has great prices so we could finally afford to do this home reno project! 💪🏻🎉

#motherhood #motherhoodunplugged #hereisourhomeschool #motherhoodthroughinstagram
My first born son turned 13 years old today. 😱 My first born son turned 13 years old today. 😱

Somebody hold me. 😭

I asked him if he could stay 12 for one more year but he didn’t like that idea. 😒 Was worth a shot, right? 

Scroll for the outtakes 😂😂😂

This kid blows me away daily and makes me so proud to be his mom. I don’t have enough words to describe how much I love this child. 😭

Drop a comment and wish this boy a happy birthday! 🎉🎂 

#homeschoollife #homeschoolfamily #momlife #momlifeunfiltered #momlifeunplugged
Being a mom is hard. Being a mom and trying to sta Being a mom is hard. Being a mom and trying to stay healthy and fit is harder. 🏋🏼‍♀️🥵

Luckily, there are holistic wellness products that can help make the motherhood journey easier!

Lost Empire Herbs stands out as a remarkable family venture led by three health-conscious brothers who share a profound dedication to a wholesome, active lifestyle. 

Their journey began with a modest kitchen table and the introduction of pine pollen, but it has since evolved into something truly remarkable, exceeding all expectations.😱

What truly sets Lost Empire Herbs apart is their extensive collective knowledge, derived from years of hands-on experience, unwavering commitment, and a willingness to explore new horizons. Driven by a genuine desire to enhance lives, they made a resolute decision to make the benefits of these exceptional herbs accessible to a wider audience. 

Their primary focus revolves around offering hormonal support, a vital consideration given the prevalence of endocrine-disrupting compounds in today's world, although their scope extends beyond this singular realm. 🌱 

I'm genuinely enthused about the prospect of trying out their products, eagerly anticipating the chance to personally experience the transformative effects of these wellness herbs. The brothers' evident passion and expertise have left me intrigued and eager to embark on a journey towards total wellness, guided by the offerings of Lost Empire Herbs.

@lostempireherbs #lostempireherbs #holistichealth #holistichealing #holisticwellness #holisticlifestyle #motherhoodunplugged #motherhoodjourney #motherhoodthroughinstagram #unleashthepowerofnature #rootingforyourhealth #hormonehealth @apexdropofficial
Slow down a little and visit @storylandnh !! It s Slow down a little and visit @storylandnh !!

It seems like summer is almost over and you’re probably scrambling to get all the things done on your bucket list. But don’t forget to slow down and have some fun with your kids this summer!!

Story Land in Glen NH is a great way to make some beautiful summer memories with your family! If you live in the New England area, definitely plan a visit before summer slips through your fingers, mama! ☀️ 🏖️ 

LIKE + SHARE if you needed this reminder to slow down and have fun! 

#motherhoodunplugged #motherhoodjourney #momlifeunfiltered #motherhoodrising #motherhoodthroughinstagram
Looking for something fun to do in New Hampshire t Looking for something fun to do in New Hampshire this summer? Living Shores Aquarium in Glen NH is an indoor walk through adventure that allows your whole family to discover the wonders of the ocean year-round. 

The aquarium includes interactive tide pools, exhibits, and tons of immersive activities. See otters, touch sting rays and nibble fish, interact with tropical birds and so much more. They even have axolotls and sharks! There is so much to see. We spent over 3 hours exploring the exhibits! And of course we had to stop in the amazing gift shop before we left. Don’t miss it! 

Living Shores is a fun, interactive environment that is perfect for the whole family! If you’re going to visit the White Mountains this summer, definitely make time to stop at @livingshoresnh! 🐠 🐟 🦀 

COMMENT and tell me which part your kiddos would like the best! 👇🏻

 #familytime #motherhoodunplugged #momlifeunfiltered #whitemountains #familygoals #familyfriendly
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