American Apparel, a company known for their popular clothing line, has just announced the launch of their first line of lip glosses. The lip glosses will be joining their current palette of “Made in the U.S.A.” beauty products, and will feature nine colorful shades.
Creative Director Marsha Brady says:
We worked on the formula until we had a non-sticky application that moisturized and felt great on your lips. These are colors for everyone. Over the last few months of color trials employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We’re really happy with how pretty and natural they look on everyone.
The names of the lip glosses are just as provocative as the colors, from “Pantytime,” (an apricot-hued pink) and “Legalize LA,” (a vivid red.) The colors in the collection were also designed to flatter a variety of complexions and moods, from bold colors to wear-everywhere natural tones. Plus, all of the lip glosses are mineral oil, petroleum, fragrance and cruelty-free.
American Apparel lipgloss will retail for $12 per tube, and be available in American Apparel stores and online. For more information, visit AmericanApparel.net.