New HD Powder for High Definition skin

In this era of total perfection, MAKE UP FOR EVER has utilized cutting edge technology to design a powder that finishes off every look on every skin tone with sheer flawlessness. Created to meet the demands of new digital imagery and high definition techniques, HD Powder is already in massive demand by artists and consumers alike in Europe, and will be available in the U.S. for the first time this May 2008.

HD Powder is a universal, invisible finishing powder that gives a “soft focus” effect to skin. The inimitable formula is incredibly soft and satiny and uses ultra fine, spherical micro-particles made of 100% Mineral Silica Powder. These extremely refined, round micro-particles allow natural and artificial light to reflect off of them, thereby softening and ultimately masking lines and imperfections for a perfect, radiant complexion on screen and in real life.

Tested by professionals in front of HD cameras, the satin textured HD Powder not only sets foundation and slightly mattifies skin, but completely evens out the complexion for a glowing, radiant look. While the powder is a milky white color in the jar, the formula is utterly translucent once applied to skin, making it the ideal finishing powder for all skin tones from light to deep.

Dermatologically tested, HD Powder is completely talc free and paraben free and will not dehydrate skin. 100% Mineral Silica Powder makes it safe for even sensitive skin types.

Application tips: A little bit of HD Powder is all that is needed. Buff a small amount of HD Powder into the skin with the super soft nylon Kabuki Brush, to set foundation and even out complexion.

Where to buy: Sephora stores and online at Sephora.com

Price: $30.00