Derek Lam Receives “Mercedes-Benz Presents” Title
Derek Lam, the well-known (and obvi super talented) fashion designer has received the distinguished title of “Mercedes-Benz Presents” designer for this season’s Mercedes-Benz Fashion Week Spring/Summer 2012 Collections, which kicks off this week.
“Derek Lam’s impeccable reputation in the fashion industry is a testament to his heritage, precise skill, and fresh approach, all of which are qualities that distinguish the brand much like Mercedes-Benz does,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “Derek’s modern yet youthful designs mirror characteristics that embody the new C63 AMG Coupe, making Derek the perfect choice for this season’s Presents designer.”
Derek Lam joins a prestigious list of past “Mercedes-Benz Presents” designers including Hervé Léger by Max Azria, Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.
As part of the Presents program and in celebration of Lam’s new diffusion collection, 10 Crosby Derek Lam, Mercedes-Benz and Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe. During Fashion’s Night Out, Derek Lam and casting director James Scully, will host an open call at the Derek Lam flagship store on Crosby Street. Photographs of the most stylish participants will be incorporated into a display themed “Let Me C Your Style” that can be viewed and voted on by all attendees entering the lobby tent of Mercedes-Benz Fashion Week located at the heart of Lincoln Center. For more information visit, www.LETMECYOURSTYLE.com.
