Burt’s Bees Wants You To Find Your Inner “Burt”

This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz.

On April 22nd, 2010, Burt look-alikes will take to the streets of New York, handing out samples and urging folks to be as eco-friendly as Burt in honor of the 40th anniversary of Earth Day. Passing out free “Burt” beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves.

Look for them near Rockefeller Center and in Central Park. Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender” station in Times Square (the pedaling action actually powers the blenders), where visitors can stop by and enjoy a smoothie featuring natural ingredients.

Not in New York? Log on to www.findyourburt.com for more information and to learn ways you can be more eco-friendly!