When planning an event, there are lots of details to consider to ensure everything goes off without a hitch. One crucial detail to remember is the swag bag you give each attendee as they leave your event – and the value you want it to have for them. If you want people to remember your event and use the swag bags you provide, here are five ideas to get attendees excited about what’s inside their bags and keep them coming back for more at your next event!
Company Wear
If you’re looking for a way to attract attention and increase business, an effective way is by using swag bags or goodie bags. They are typically given out at conventions and other events to build interest in the company through the distribution of free goods. Swag bags are usually only given when a customer registers for the event; however, they can also be purchased for those who cannot attend. Company wear such as t-shirts and hats with the company logo is a great way to create brand awareness. It can even be something as small as a pen with your logo.
Personalized Gifts
Swag bags are a way of thanking your attendees for coming out to your event, conference, seminar, or trade show. They’re usually just goodie bags with snacks and promotional items meant to give people who attended something tangible they can take home and remember your event. Some people might put high-value items in the bag that’ll make it worth the cost of admission. Personalized gift items such as tumblers, monogrammed planners with the attendee’s initials, and other customized items are always a hit for anyone attending an event.
Food Items
Swag bags are also a great way to get people talking about your business and increase awareness. The food items inside of them are also a delicious way to show appreciation for your guests. Try these food-filled swag bag ideas for your next event:
- Send chocolate-covered pretzels.
- Fill it with cheese and meats so that there is something that the whole family can enjoy together.
- Snacks with nuts, popcorn, or even tea that can be shared anytime.
- A good cookie jar would go well in this type of bag because everybody loves cookies!
- A discount card to a subscription such as Hello Fresh
Location-Specific Items
A jar of honey from a local beekeeper is excellent for someone who lives in the countryside. The same goes for a jar of honey from someone’s own garden if they live in town, so don’t forget that! A pack of caramels or fudge from a local candy store is a nice touch for any swag bag. For fans of fancy coffee, adding flavored roasts and beans from a local coffee shop is a great way to support the community.
Giveaways
For more expensive or extravagant gifts, a discount voucher or coupon book may be the perfect gift for a raffle or giveaway. This handy booklet contains many different coupons and discounts so that recipients can experience the wide range of what you have to offer. Anything from jewelry stores such as honeyandice.com to furniture stores to high-value Amazon gift cards, giveaways are a great way to have your attendees participate in a drawing or a competition.
Giving away swag bags is a great way to increase your company’s visibility, generate leads, and show appreciation for your event attendees. All of these benefits come with minimal cost. So if you are hosting an event soon and want to get people excited about coming, then make sure to scout for sponsors ahead of your event so you can collaborate to generate brand awareness.
