When it comes to advertising, trends come and go. However, there is one trend that has survived the test of time, and that’s the embroidery of logos on t-shirts, caps, jackets, and all other materials. Everywhere you look, be it in sports or in the corporate sector, embroidery logos are a trend that never seems to get old.
So what’s so special about embroidery that makes it so popular? To shine some light on it, here are the 4 reasons that embroidery is a popular classic.
1. It helps build brand equity
All advertising is about building brand equity through familiarity. Familiarity with a brand comes when clients constantly come into contact with a brand, or its representations. One of the best ways to develop this familiarity and develop brand equity is through embroidery logos. For instance, when customers come into contact with employees of an organization wearing company branded clothing, it sticks in the mind. Besides, they come across as a serious company, and that adds to brand equity. This explains why it is still popular and never seems to run out of steam. Its long-term ROI to an organization, relative to other advertising techniques is quite high.
2. It sends a message of stability
When looking to do business with an organization, one of the things that people look for is an element of stability. No one wants to do business that looks disorganized and about to go down. When it comes to sending a message of stability, nothing does it better than an embroidery logo. The image of employees wearing the same branded clothes creates a positive image that is not easy to achieve using other marketing techniques. This explains why it is a popular classic, one that is unlikely to fall out of favor with the corporate world, any time soon.
3. It creates an image of professionalism
Employees are brand ambassadors of their employer organizations. This means that when they wear clothes that have embroidery logos of the business, there is a certain level of respect they create about the organization. It creates the impression of professionalism and seriousness that is not easy to achieve with any other technique. This sense of professionalism can draw in more clients to a business. Corporates know this, and that’s why embroidery of corporate logos on clothes, caps and other accessories is timeless.
4. It can boost staff morale
With embroidery logos on corporate clothing, employees have a sense of unity. They feel like they are a part of a team, gunning for the same objectives. This sense of unity is essential in getting things done more efficiently, and add to the corporate bottom-line. Besides, this sense of unity comes at an affordable cost since embroidery branding is cost-effective. As such, large corporations with high numbers of employees prefer it as a way to create unity of purpose. The efficacy of this approach makes it popular, and timeless. It’s a classic, and as long as it delivers results, embroidery will continue to shine.
