Did you know that anybody is capable of making a decent living off social media? Being a social media influencer, not only provides individuals with a voice and method for sharing their passion, but it can be the ideal job for those of us who have kids and number of other responsibilities. By uploading valuable content and building a following, you have the freedom to work from home and earn upwards of $5000 per post, according to research done by Forbes Magazine. So what do you need to do to become a social media influencer? Let’s take a look.
1. Figure Out Your Voice
The public often turns to social media influencers for expert advice, interesting opinions or access to great content. To be an influencer that has a real impact and is able to build a strong following, it’s important to find your niche. What are your strengths? What do you know a lot about? What interests you? What makes you different? Whether it’s as simple as makeup tutorials, quick family recipes or the trials and tribulations of being a mom, to something more complex to do with politics, religion or business. If you have a unique spin on something, your social media presence is more likely to succeed. Take some time to figure out exactly what you enjoy and what you’re good at, and do a lot of research so that you can master one topic.
2. Decide What Social Media Platforms To Use
In this modern age, there are so many options when it comes to social media — Instagram, Facebook, Twitter, Pinterest, YouTube, Google Plus, Periscope, Snapchat, just to name a few. Once you’ve decided on your niche topic, picking the appropriate platform is vital to building a following. Try thinking about who your target audience is, what kind of content you want to make and what your skills are to decide on the platform. If you know you have a wider target audience and know how to work a camera, then you may decide to start a YouTube channel to share your content. From there, a great way to master your craft is to look at those people who are already leading in that social media channel. Amway’s YouTube channel, for example, has close to 70,000 followers and has a variety of creative videos that appeal to its target consumer.
3. Be Consistent
Having already decided what you’re going to say and how you’re going to say it, now is the time to get out there and do it. Social media influencers are synonymous with professional and consistent content so ensure that everything you post is always high quality and try and upload something new at least once every few days, if not every day. This will ensure that your audience remains engaged, and your name is always being circulated online, which is great for attracting new followers. You could also try promoting your page through other social media channels. Facebook posts with links to your account is usually a great way to get the word out. Once you’ve gained some traction, attending events, sponsoring organizations and being affiliated with foundations are some handy marketing tricks that can assist in building a brand personality and raising awareness.
Being a social media influencer is a great way to balance work and family life, while also engaging with your passions and skills. However, it can be difficult to build a strong enough following to make a living off it, so try following these tips to get start your own page in a smart and effective way.