For the smart housewife, the clothes you decide to buy means so much more than enjoying the sales season and putting together outfits that make you look beautiful. In fact, if you’re part of the new generation, you’re probably more interested in buying eco-friendly brands, knowing the origin of your clothes, and the corporate ethics of the designer that made them.
According to a recent study, more and more clothes shoppers are only interested in purchasing clothes from designers that use ethical production processes (make clothes from recycled fabrics, dispose of life-changing responsibly and treat workers in a fair, humane way) and who donate part of their profits to communities who need help.
If you believe in the life-changing power of conscious consumerism and you want to invest only in organic cotton and ethically produced fashion, these 10 fashion brands are excellent examples.
“Creating good products that feed the world” – this is the mission statement of FEED, a fashion brand founded in 2007 by
Roma Boots was founded by in 2010 by Samuel Bistrian from the desire to help children in this home country of Romania. Now, the brand organizes charitable actions in Asia, Australia, the Americas and Africa and for each pair of boots sold, one is given to a child who cannot afford footwear. In addition to that, Roma Boots donates 10% of their proceeds to educational programs around the world.
If you’re not a fan of passing fashion trends and you want to build a good capsule wardrobe with classy everyday staples that you can mix and match however you like, then you’ll love the timeless pieces made by Ninety Percent. Also, if you’re a philanthropist yourself, you’ll love to hear that 90% of this company’s proceeds go to charity.
Suggesting a shift in how lingerie is being marketed and perceived by the public, Naja Lingerie aims to empower women and offer employment opportunities for single moms. Naja Lingerie was founded in by Catalina Girald and Gina Rodriguez and provides books, school supplies, meals and uniforms for the children of the company’s employees. Moreover, the brand initiated the Underwear for Hope program, which creates entrepreneurial opportunities for workers.
Noonday Collection is the perfect store to shop at if you love quirky ethnic fashion pieces and want to support the artisans who made them. Noonday Collection employs artisans only through ethical practices and also redirects 10% of proceeds to help adoptive families bring their children home
If you need a formal suit or dress, Ann Taylor is a great store. But the sharp lines and clean, professional lines aren’t the only things that draw attention to this up-and-coming fashion brand: Ann Taylor is also involved in many charitable causes, including funding breast cancer research, their give back box project, and providing a second chance at education for women who work in factories in the Philippines and Indian Himalayas.
So far, Ivory Ella has donated more than $1.6 million to Save the Elephants and other charitable causes. The store was launched in 2015 as a way of taking action against elephant cruelty and exploitation. They donate 10% of your purchases to savetheelephants.org, so if you love animals and want to protect them, this is a great way of doing so. Ivory Ella collaborates with Giving Assistant, so you can take advantage of the coupons and deals, plus be able to donate your savings back to another non-profit of your choice.
The concept behind sunglasses brand Miki Moko is quite interesting: when shopping for frames there, you can choose how much you want to pay for them. Out of that price, 50% will go to charities such as Nepal Youth Foundation or other noble causes. Also, Miki Moko also helps you try out the sunglasses before you buy them, so you don’t have to worry about the frames not fitting you.
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You can never have enough basics in your wardrobe. But what if next time you purchased some classic black and white tees you also contributed to stopping sex trafficking in Nepal? Now you can. Elegantees is an online store with high-quality basics that employs women from Nepal to help them benefit from legitimate employment opportunities and humane working conditions instead of becoming victims to sex traffickers.
Do you own any clothing from these 10 brands? Which one do you think you will shop first? Did we forget to add your favorite brand? Let us know in the comments!