The point of having a store is having people come to it, and the same can be applied to your website. Even though a website is more abstract and less personal than a brick and mortar location, it speaks volumes about your company and serves exactly the same purpose – to invite people to visit it.
So, how do you create an online store that’s both useful and inviting? Well, it’s much easier than you think.
1. Use a safe and reliable website builder
There are a few different reasons why using a website building platform will help you create a more inviting website.
First of all, it’s much safer and more reliable than having it built from scratch. With 24/7 customer service and tech teams working round the clock to keep everything up and running, there’s no danger of your website crashing or becoming unresponsive.
Secondly, it’s much easier to design a website when you’ve got all the tools available.
And finally, using a platform is much faster and much more convenient.
SITE123 is an incredible website builder that allows its users to create amazing websites in minutes. Its intuitive interface and easy to use feature, along with dozens of pre made, customizable designs have already made it a favorite among small business owners. Your SITE123 website will be built on incredibly sophisticated code and will look professional and reliable.
2. Use a color palette that speaks to your visitors
While color might not seem that important, it’s actually crucial to creating an inviting atmosphere on your website. Use a color palette that your target audience will love – brighter and bolder for a younger crowd, earthy and neutral for an older one. You can also match the colors on your website to the ones on your logo, your product or your brick and mortar store.
3. Make it easy to navigate
Having everything easily accessible will make your customers spend more time on your website. Your most popular pages should be at your main navigation bar, like the About me page, Contact page, or page with a list of your products. Keep everything else neatly listed in the side menu bar for easy access.
4. Add customer testimonials
There’s nothing wrong with flaunting your assets, and your customer testimonials are the best way to engage your new visitors. Add them with a single click from SITE123 editor menu, and upload the words of praise you and your business got over the years.
While the above-mentioned steps might not seem important enough to even consider, the truth is that the little things will make all the difference.
Ready to grow your business and have customers flocking in? Create a website now.