The rich history of Indian fashion is not in doubt. The growth of the Sari into a global fashion phenomenon is just one of the highlights proving that indeed the East can meet the West and build something exceptional. From Beyoncé to Rihanna and Michelle Obama, the Sari is now ubiquitous in the highest fashion echelons. However, the success of Indian fashion on a global platform has not just happened; the creative Indian fashion designers have been behind this revolution.
Here are some of the most sought-after designers whose products you should be on the lookout for:
- Bibhu Mohapatra
When Michelle Obama’s dresses make fashion news, the hullabaloo that follows is just too great and one person who never gets enough attention is the designer. Mohapatra has dressed Michelle and is a winner of the 1997 Critics’ Award for Best Evening Wear Designer of the Year. He is a graduate of the famous Fashion Institute of Technology and his dresses flatter the female form.
- Manish Malhotra
Manish started out as a model before hitting Bollywood as a costume designer. His dresses are among the most exclusive and he has style dover 1,000 films. Manish is credited for revolutionizing Bollywood fashion design and bringing Indian fashion to the global platform.
- Masaba Gupta
A graduate of SNDT Women’s University in Mumbai, Masaba is synonymous with contemporary Indian designs. Masaba’s blouse designsarif uses the traditional Indian sari with a modern flair to give a magnificent and vibrant dress. Her work has won her the prestigious 2012 L’Oreal Paris Femina Award and PETA India’s Most Talented Designer of 2013.
- Ritu Kumar
This is one of the oldest labels in India established way back in 1969. From a tiny studio in Kolkatta, Ritu Kumar now boasts 27 stores across the country. Ritu’s designs seek to redefine age-old traditional styles with a touch of the contemporary to give a unique sophisticated result. Her achievements have won her the India’s Padmi Shri Award and France’s Chevalier des Arts et des Lettres.
- Paval Singhal
Designing talent runs in Singhal’s family. Paval is the daughter of award-winning Dinesh Singhal. At 15 years of age, she won the Shoppers Stop Designer of the Year Award. Paval’s label specializes in custom made-to-order designs and bridal wear among others. The label has stores in India, Hong Kong, Middle East and the U.S.A.
- Tarun Tahiliani
If you are a cricket fan, you most likely recall Imran Khan’s wedding to Jemima Goldsmith in 1995. The flowing bridal gown was the talk of fashion circles for months and it is still cited as one of the most amazing bridal gowns today. Tarun, the exceptional Indian designer, was behind the idea. He is reputed for his fusion of Indian craftsmanship with traditional pattern cutting. He also borrows from modern technologies including digital printing to give his designs a contemporary flair.
Of course there are other fashion greats who are revolutionizing this industry including Priyanka Ella, Lorena Lama, Manisha Arora, and Kanika Goyal among others. These are the people who have put Indian fashion on the global platform.
Evans walsh is a fashion enthusiast with over 17 years in the industry. Born and raised in Mumbai, Evans also offers consultancy services to fashion houses. He also writes on topical issues in the industry including the blouse design sari that is causing a buzz today.