“clearly, retailers have to lower prices to get recession-spooked shoppers into stores again. Magazines like Vogue and Bazaar can’t ignore the fact the even their wealthier customers are being more careful with what they spend and have to respond accordingly, while still promoting the idea of sprucing up one’s wardrobe—especially key now during the all-important back-to-school and upcoming holiday seasons. At the same time, designers have realized they have to create more affordable clothing lines to keep consumers in a buying mindset, even if they’re not spending like they used to.”
If you’re like me, you look forward every year to the September issues of all the fashion magazines. I still love to read through them and look at the new trends for the season. Certain magazines I could never relate to, however, like Vogue and Bazaar because for one thing, the prices on the clothes were always way beyond my reach and just not practical for someone like me who is not wealthy! Still they were nice to browse though and look at the great photography.
What I have noticed lately, is that magazines are starting to include fashions under $100 to cater to a larger audience due to the recession and unemployment. I’ve noticed Oprah magazine did it, Glamour, Lucky, etc. They need to capture the audience of everyone who is being exceptionally frugal and decisive about their spending habits due to the recession.
We asked Lucia Moses, the Senior Editor of Media Week what she thought about all of this…
I say, it’s about time! Personally, I think there should be a section in ALL magazines EVERY month for affordable fashions or fashions under $100 or even $50.00 because let’s face it, that is the majority of the audience right now. I think it’s important even if there wasn’t a recession!
Have you noticed more magazines have sections like this? Frugal fashions or fashions under $100?
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