Instagram is perfect for promotion on social networks – nothing works better than the ability to see the product with your own eyes. If the profile is beautiful, and the photos are stunning, casual visitors turn into potential customers directly through social networks.
Instagram pushes you to develop the aesthetics of your brand: you start to think more about the visual image of the store, which ultimately has a positive effect on account traffic.
When a new visitor enters the account, they need to be impressed in order for them to start following you. Some people try shortcuts to make their accounts look more appealing like buying followers or even lowering themselves to buy Instagram comments. Yeah, that’s actually a thing.
It’s much more important and authentic to grab new followers by paying attention to how you work with the appearance of a business profile: what is the general mood, color palette, do you combine photos, what do you want to stand out.
The beautiful Instagram profile takes time, planning and design vision, but it’s not so difficult if you find something that reflects your style, product, and sticks to this line.
1. Be inspired by your favorite profiles.
To get started, do the preparatory work: look through your favorite or simply beautiful accounts like @fashionablewife and write down the things you like.
For example, @adobe collects and posts custom content, but every month it should correspond to the chosen topic – a good example of how an account works. In the case of an online store, you can (and should!) ask your customers to take photos with the goods and place them to their Instagram – this will increase attention and trust.
The @AirBnB rental service also uses the best images of traveling clients from around the world. Photos are so inspiring that you want to join the wandering and, accordingly, become an Airbnb client.
2. Play with the color profile
The easiest and most popular way to make your account stylish is to publish photos in the same color scheme. This is one of the top Instagram tips you will hear over and over again because it’s true! Repeat the same color in different ways: using filters, objects of this color, background. Example: all @ihavethisthingwithpink images are pink.
In the style of @fursty, there are no things of the same color, but there is a clear blue-green color scheme. The photos are pretty natural and fit together.
In @cestmaria Instagram, the color of the profile’s theme changes periodically. At the same time, it always keeps soft, light background colors and pastel colors as a general principle for all photos.
Want to be more expressive? Experiment. For example, change the color theme in each row. Add three photos of the product in one color, then three others. In the end, it will look spectacular and at the same time highlight photos in groups – easier to read. In the same way, you can segment your product, differentiate categories.
3. Try a chessboard effect
This is one of those risky but effective instagram tips to try. The theme of a chessboard does not just look spectacular, it involves the user, urging him to view images. You can create a board by alternating two colors, and you can alternate text and image.
You can alternate online store items and tips, hot topics or just inspirational quotes. You can alternate things for sale and personal photos. As a result, Instagram becomes both entertaining and informative.
4. Experiment with boundaries.
You can go against the system and turn the square interface into any other shape, or change the aspect ratio of photos.
Make a white frame. Just add white fields at the top and bottom – the photo will have classic proportions and it will look more professional.
The white or colored frame can be used both in square and vertical images, or you can mix everything in general. So does @the.avantguardian.
A special idea is a black frame. It will immediately highlight your profile, as it is rarely used. But you have to be careful with it: make sure that it suits your subject, does not spoil the mood and the overall impression.
We return to @the.avantguardian, which is not limited to the same topic and combines different frames – this is great.
A round frame is also quite a rare effect. The problem is that the range limits the possibilities, some products may not fit or it will be difficult to show them completely. But for the sake of the experiment, you can try this method, it is quite relevant with proper execution. The simplest option is not to make the circle the main theme, but sometimes to mix the forms, then it will be interesting and appropriate.
5. Decide on the mood profile
For this, you need to think: what is the strategy of your business page? What mood should a buyer feel?
For example, if you are a fashionista, a white minimalist approach is suitable, it is elegant and beautiful. A popular color theme these days is blush pink or rose gold.
If you are an artist or photographer, you can try darker tones.
Keep in mind that the mood should reflect the essence of your page. If you are into fashion, the atmosphere should not be minimalistic, dark, here saturated and bright colors are more suitable. Plan the topic in advance and work in this direction constantly.
6. Use filters
If you enter a certain color or mood for your account, then it will not be so easy to stick to it. The easiest way is to select one or more filters. Make the same settings and your photos themselves will become to the same style.
However, imagine that there is a wonderful photo that does not match your designated filter, but you still want to use it. What to do? Publish. And then you can add a few more photos in the same style so that it does not stand out.
Don’t know which filter to choose? Pinterest offers design ideas, come in and get inspired.
You can also choose a theme layout for your photos and use ready-made templates which will save time. With the help of layouts, you can make announcements, promotions and structure your profile.