Instagram boasts of over 1 million active monthly advertisers. Are you using the Instagram for promoting your product and boosting your precise brand? Instagram has proved to be the best social media platform for promoting your e-commerce business as brands have been experiencing the highest ever average engagement on this platform. This certainly makes Instagram a necessity for e-commerce businesses that are looking for ways to effectively connect with a definitely more engaged audience.
Instagram has recorded 800 million or more monthly active users and, therefore, you have great opportunities for reaching, as well as, targeting the perfect audience on Instagram. It is just not enough to post quality content about specific products and services and use hashtags. It is more important to get satisfactory outcomes from your specific Instagram marketing campaigns. Here are some of the top Instagram tools for pumping up your e-commerce sales.
Use Scoutsee for Creating Shoppable Posts
Instagram could prove to be a brilliant platform for engaging your target audience as there are numerous followers for Instagram. However, e-commerce businesses face a major drawback as they are allowed to add just a single link to the profiles. Moreover, Instagram would not be allowing users to incorporate links into their posts. This implies that other users are compelled to stay happy with just window shopping.
Even if users are able to identify products on Instagram that they wish to buy directly, they have no way of doing it. They cannot even click any link to visit the specific product page. They would be forced to visit your particular website and go through your extensive inventory to identify the product of their choice. This could be quite a bit of a hassle for your customers and could be costing you a tremendous amount of sales.
You could use Scoutsee for solving this issue. Scoutsee allows users to come up with shoppable posts. You could use Scoutsee for creating your own storefront. Moreover, you could now incorporate a link to your e-store in your specific Instagram bio. While sharing pictures of your products, now you could include a message in the caption that users could click on the provided link in the Instagram bio for some more information.
When your potential customers click on that link, they would at once be transported to your personal e-commerce storefront. Now if they wish to buy a particular product, they would be clicking on the product itself for going to the product page.
Use Iconosquare for Getting Comprehensive Analytics
You may be happy with the thought that your Instagram posts are actually performing pretty well. But that is not enough; you need to see how your posts are performing as compared to the posts of your competitors. You must also keep on tracking if your current posts are doing better than the ones previously posted by you. You must seek help from Iconosquare as it would be providing you with a complete analytics platform for tracking and measuring all these metrics.
Iconosquare’s analytics feature would be helping you measure effectively your follower growth, identify the exact location of all your followers, and analyze precisely your Instagram posts’ real-time performance. You could keep track of the engagement and the exact number of likes you are receiving. This wonderful tool also tells you about the best times for posting. You could now consider updating your posting schedule as per suitable timings. Moreover, Iconosquare is supposed to be an outstanding tool for monitoring and keeping track of your competitors.
Make All Your Posts Available to Only Potential Followers
Crowdfire would be giving you an opportunity for filtering your followers and ensuring that all your product information would be sent to only those individuals who seem to be interested in getting your updates. It would be effectively identifying all those people who have unfollowed your brand and it would be blacklisting them. Similarly, it would be identifying everyone who is following you and would be incorporating their names into the white-list.
Schedugr.am for Automating Your Posts & Maintaining Consistency
Schedugr.am is regarded as an incredibly powerful tool meant for Instagram marketers. It helps them in pre-scheduling posts in bulk. It would be automating publishing posts at the prime hours for connecting and receiving highest responses to your Instagram posts.
We have highlighted only a few of the popular Instagram tools that would help organize and boost your e-commerce presence on the most popular social media platform, Instagram. This would be broadening your horizon and opening up multiple avenues in future for your e-commerce business.
Author Bio: Ryan Crawford is a social media expert. He has consulted on a number of digital marketing campaigns and specializes in helping businesses gain followers for Instagram organically.