Melbourne based fashion accessories label (Lydra) is calling upon Grandma’s, Granny’s, Bubbe’s, Nonna’s and Nan’s to step forward and become apart of the Lydra family. They are looking for active grannys who want to be a part of creating the Lydra family of products. It’s a community initiative that is going to connect the elderly with the younger generation on the basis of fashion. They are looking for sassy ladies who are well versed in sewing but also have a fun personality! 
“I want to connect the elderly community with the younger generation through their common interest and love for fashion,” says designer Linda Vydra. Linda is looking for creative individuals that have strong sewing skills and vibrant personalities. They will be creating one--of--a--kind products such as clutches, travel wallets and coin purses that are made from preloved fabrics. A US report found that the greatest contributor to loneliness in the elderly, which affects 35% of people aged 75 and above, was the sense of social fulfilment. Through Lydra’s employment those suffering from loneliness could be given a sense of purpose, a platform for creativity and an opportunity to make new friends!
Linda foresees targeting; lawn bowls clubs; community groups or crafters circle housing the eager crafters. The initiative is also seen as an opportunity to raise much needed funds for their associated club, bringing publicity and new interest from the wider community. Linda plans to launch Lydra’s ladies with an Afternoon Tea Party in June. Through engaging the elderly community, Linda wants to be able to run a transparent business and allow customers to make a direct connection with the artisan and having biography of the artisans online. “Too often these days we don’t know who or where our products are made.” Linda plans to revolutionize manufacturing in Australia through creating a social enterprise that offers collaborative opportunities to the community.
Please contact info@lydra.com.au if you would like more information about becoming a Lydra lady or interested in getting your club involved.
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