Can you imagine slimming down one size without surgically removing excess fat or dieting? Introducing DESI, the jeanswear collection that not only trims and slims the body in all the right places but also moves comfortably with the body’s every movement.
DESI, a division of Dish Jeans Ltd. has been conceived to respond to women’s plea for a jean collection that would make them look and feel good no matter what their shape may be. Plus, the collection has been designed with “no bag/no sag” technology providing women with the sleek and stay-trim body they have been searching for in a jean.
Donald Johannesson creative director for Dish Jeans calls the process by which he gets these slimming results “lipoconstruction.”
“First of all, the actual construction and cut of the jean lifts the butt and tones the belly. Then, by using a revolutionary stretch fabric which uses a fiber that has polyester and lycra spun together, the wearer is further assured of a smooth silhouette that will retain its true shape all day long without the usual growth found in most other stretch jeans! And this collection is so resilient and comfortable it wouldn’t be out of the realm of possibility to even exercise in a pair.”
The DESI Jean can remove up to 1 ½” in the tummy area through the construction of the front pockets. Need the butt lifted without surgery? DESI can accomplish this by the angle of how the back pockets are placed and the cut of the back crotch shaping. Next, by eliminating excess fabric in the back of the thigh the butt looks smaller, higher and more rounded.
