You may find it odd for a shopping blog to list the measurements of its founders, but The Intimate Guide Lingerie Blog makes shopping a bit more personal. Husband and wife team Jeff and Rachel LeRoy provide honest product reviews for their readers, help with fitting advice, and let everyone know about good sales — all during a casual conversation about what to wear under there.

Jeff and Rachel are a married couple in Florida who focus on lingerie with some talk of underwear, sleepwear and swimwear. They post both snapshots and media photos of intimate items available for purchase online, and provide a comparison shopping engine that shows readers which online retailers carry the same items for less. When asked how they first started writing about underwear, Jeff answers comically, “We enjoy writing. When we were looking to publish online, we wanted something we wouldn’t mind staring at all day; we decided underwear was just the ticket!”

The site also includes helpful articles that define underwear terminology, tell you how to properly measure yourself for a bra, and answers to other questions most people are afraid to ask. Create an account on intimate guide and you can add products to your own Watch List, which automatically emails you if something you’ve opted to “watch” goes on sale. Friends and family members with different figures and sizes occasionally help Rachel and Jeff test products for niche markets. “My mom is a breast cancer survivor and is an H-cup, while my cousin is a size 4 teen with a C-cup, and my friends lie at all sizes and ages in between.” Rachel explains.

Although Jeff and Rachel don’t claim to be fashion experts, they can answer questions about what type of bra to wear with a specific outfit, how to hide figure flaws and much more. “We go to Florida theme parks a lot, and I always want to take photos of each fashion faux pas we see. But we don’t want Intimate Guide to be about picking on people, we’d rather help people,” Rachel admits.

The conversational style of their web site is easy to read. When the red carpet rolls out, they can both be found live blogging the Oscars or Emmys, telling you what celebrities are wearing underneath their fashionable duds. “It’s always crazy trying to rapidly blog during the Red Carpet arrivals, but I think it’s important that people know how a lot of celebrities look great because of their undergarments, not because of surgery,” Jeff explains, “Fortunately, many celebrities are now happy to tell the cameras exactly what they’re wearing underneath. For the rest, we just guess – and maybe have just a bit of fun while doing it.”