New to the beauty scene is California-based haircare line, Playa, with a selection of carefully constructed, botanical-based hair care products that promise salon level performance, without the traditional toxic ingredients, found in commercial hair care products.
Creator and mastermind behind Playa, Shelby Wild, studied herbalism to figure out which botanicals and natural oils could replace the harmful chemicals found in most hair care and styling products.
She gathered a team of chemist and experts to research how to supplement these botanicals with safer clinically active ingredients and then spent years searching for the perfect suppliers who could derive the ingredients they needed from natural sources. Playa has truly combined science and nature to perfectly create a line of products that are thoughtfully formulated to improve the health and texture of your hair.
The line also includes Pure Dry Shampoo, Ritual Hair Oil and Endless Summer Spray, a sea salt spray that creates texture with sugar instead of drying alcohol.
For Tousled Texture
Apply Ritual Oil from mid length down to the ends of clean, dry hair,
Then finish by spraying Pure Dry Shampoo on top.
For Beachy Waves
Start with dry day-two hair and apply Pure Dry Shampoo to the roots (and bangs, if you have them)
Then spray Endless Summer Spray from root to tip and rough dry with a blow dryer.
Playa hair care products are designed to be the only products you’ll ever need to create every-day, effortless hair styles with no drying, curling, or ironing required. The Playa Hair Essentials are made to work together as your new daily hair-care system that will enhance your natural texture with harm-free ingredients to help you get the most manageable and beautiful version of your hair!
I’m so impressed by Shelby’s mission to create a line of safe, beneficial hair care products. From the chic, simple packaging to the well-thought-out ingredients, I can see Playa turning into a cult-favorite and life long obsession for many women.
Visit www.playa.ca for more information and to purchase!