This post is sponsored by Target.
There are lots of natural products for newborns on the market today, but there is one company that is a head above the rest in pioneering safe, effective and oh-so stylish natural products for you and your little one. Best of all? They are available at Target.
The Honest Company is best known for their all-natural baby products and super cute diapers, but they have recently added a few products to their growing line that I think will intrigue you.
If you are a mom, I’m sure you have heard that “breast is best.” Now before you get your knickers in a twist, I didn’t say breastfeeding is the best option for YOU personally! Breasts were created and designed for the sole purpose of producing breast milk that is perfectly formulated to feed your specific human newborn – hence it is “best.” That does not mean that it’s the best option for YOU or for YOUR family. I’m well aware of the mommy wars between breast-feeders and formula feeders. If you can’t breastfeed or chose not to breastfeed for whatever reason, stop judging yourself and assuming that others are judging you! I personally do not think formula is evil or inferior. It’s simply an alternative option.
We all know there will never be a completely level playing field when it comes to how moms feed their babies. Every family, every woman, and every baby has a different set of circumstances. If you choose to formula feed or need to switch to or supplement with formula, I have good news! The Honest Company has recently launched their new infant formula that took them seven years to develop. Back in 2007, the Honest Company’s co-founder, Christopher Gavigan, and his wife brought home their new baby. Initially, they struggled with breastfeeding which eventually led to their baby being diagnosed as failing to thrive. When the couple started shopping around for formula, they were less than thrilled with the selection that was available on the market at the time. With a background in environmental science in his back pocket, Gavigan quickly began researching all their options. Being displeased with almost all of the formulas on the market, he decided to start the journey to create a next-generation formula.
After 7 years of development, The Honest Company has released their premium organic infant formula which is carefully modeled after breast milk and crafted using only organic, naturally-derived and high quality ingredients to help ensure that your baby is getting pure, safe and quality nutrition.
In addition to infant formula, they also make Baby DHA. I’m even more excited about this product because I like to supplement all my children’s diets with DHA. It’s really hard to make sure we’re getting enough fish oil in our daily diets so I personally think this is a really important supplement, second only to probiotics. (I think it would be awesome if The Honest Company would make a good quality probiotic in the future!)
I also like that they have added Vitamin D3 to this supplement as well. That’s another super important must-have on my list of supplements. I am happy to see that The Honest Company really does take the time to carefully formulate their products.
The Honest Company says…
Our liquid Baby DHA is an enriching formulation made from pure, premium fish oils – optimized for your little one’s developing brain & eyes.* Its natural, extra light citrus flavor is perfect for even the tiniest taste buds & tummies.
My youngest, who just turned 1 year old last Friday, loves the flavor of the Honest DHA supplement. I don’t even have to mix it with anything!
Overall, the more I learn about The Honest Company, the more I like them. If you haven’t fallen in love with their products yet, be sure to check them out the next time you are in your local Target or online at Target.com!